Featured Website: Grazia Louise
Hull based Wedding, Portrait and Theatre Photographers, Grazia Louise Photography approached Phosys to design and build their new website. You can see the finished product here: http://grazialouisephotography.co.uk/
The brief was to keep the site clean predominately white but with a feminine feel. The site needed to relate but be distant from Grazia Louise’s sister company Karl Andre Photography and also had to tie in with the companies brand colours of light pink and grey.
As per the brief we created a design that was clean with a feminine feel. The main background of the site has a subtle gradient background starting at the top of the page ranging from Grazia Louise’s light pink to the predominantly white background. The site uses mainly grey throughout for the text, to bring through the branding, while using pink as a highlight and call to action colour.
The first design draft was felt to have used too much pink and feel too feminine, therefore the design was revised slightly and used more of the grey throughout.
As with every photographer’s site, the main focus of the site needs to be the images. This site achieves this through the use of a full width carousel, so that visitors are immediately wowed by the imagery. To give the carousel the feminine softness that runs throughout the site, the images within the carousel fade subtly in and out as they move across the screen. The carousel gives the advantages of using the whole screen, to give impact, but also allows the site to have a good sized text area below.
Call to action buttons on the home page call attention to the company’s main areas of expertise. These chunky buttons lead through to the gallery pages for Weddings, Portraits and Theatre. Using call to actions point (CTAs) such as buttons or highlighted text areas is a good way to lead or tell visitors to your site, where you want them to go and know.
The testimonial page and the packages page make use of an interactive slider. Sliders are great to condense and display a lot of information, while keeping it all on one page. The text and the images within the slider are fully editable by the client and the text within the slider is readable by search engines.
Grazia Louise’s sister company Karl Andre Photography have commissioned us to design and build their website, which has just gone live.
Louise and Karl from Grazia Louise Photography said:
“I would like to say thank you for everything you have done regarding designing my new website ‘Grazia Louise Photography’. From interpreting my ideas, resulting in a site that has given me everything I required plus more. I would have thought I would have needed to come and meet up with you but everything has been done either via email or over the phone which is a bonus.
You’ve always been available to ask questions or clear things up that I didn’t quite understand and if anything needed amending or changing it has always been done very quickly within the same day. I know I was a bit of a ‘pest’, hassled you, and kept changing things in the first design stage, but you were very patient and just got on and changed things without any hesitance or complaints.
Lyndsey is definitely a credit to Phosys and I wouldn’t hesitate in recommending Phosys to anyone requiring a new website.
Because of the excellent service we received, we have then gone on to have a sister website provided for ‘Karl Andre Photography’ which has just gone live and we are equally happy with.”